Fractional CFO Services & Financial Modeling

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CFO-Level Strategy. Fraction of the Cost.

You don’t need another generic accountant. You need a strategic partner who understands FBA fees, ROAS, and inventory turnover.

We provide structured financial modeling and fractional CFO support to help e-commerce brands make confident, cash-focused decisions.

How We Help You Scale

Our services are designed to meet you where you are — whether you need clarity before scaling, ongoing financial leadership, or preparation for a major decision like fundraising or exit.

The Financial Roadmap

For founders who need clarity before making big decisions.

What’s Included

Unit Economics Deep Dive
Contribution margin, true profitability, and cost structure analysis — stripped of vanity metrics.

Cash Flow Visibility
Forward-looking cash flow forecasts to understand runway, timing, and funding pressure.

Inventory and Growth Reality Check
Inventory turns, working capital exposure, and growth constraints hidden inside stock decisions.

Scenario Modeling
“What if” simulations for pricing, inventory bets, and demand changes.

12-Month Financial Roadmap
A clear, prioritized action plan showing what to fix first, what to delay, and what to avoid.

Start With a Financial Roadmap

Fractional CFO Services

Ongoing financial leadership without a full-time CFO hire.

What’s Included

Monthly Financial Review & Guidance
Cash flow, profitability, and performance reviewed with a CFO lens — not just reported.

Cash Flow & Runway Management
Ongoing monitoring to prevent surprises and improve timing of major decisions.

Inventory Planning & OTB Oversight
Support around purchase timing, order size, and stock risk — aligned with cash reality.

Decision Support for Growth Moves
Pricing changes, marketing spend, hiring, and expansion decisions reviewed before execution.

Accountability & Focus
We keep financial priorities front and center as the business grows more complex.

Apply for CFO Support

Exit & Strategic Readiness

For founders preparing for acquisition or major scale events.

What’s Included

Exit-Ready Financials
Financial models and reporting structured to withstand investor or buyer scrutiny.

EBITDA Normalization & Add-Back Analysis
Identifying and documenting adjustments that impact valuation.

Valuation Scenario Modeling
Understanding how different outcomes affect value — before entering negotiations.

Risk & Downside Protection
Stress-testing the business against demand shocks, margin compression, or capital constraints.

Strategic Optionality
Preparing for exit without forcing one — staying ready on your terms.

Most clients enter Fractional CFO support after completing Financial Roadmap.

Prepare for Strategic Events

Why Smart Founders Choose SellerFigures?

SellerFigures is built by someone who has worked inside multi-million dollar organizations and currently runs real operating businesses. We understand both the financial discipline of scale and the realities founders face when every decision affects cash flow.

Real-World Experience, Not Just Theory

We know the pain of FBA fees eating into margins and the stress of Q4 inventory planning. We don’t just give you textbook advice; we give you battle-tested tactics that work in the real world because we use them ourselves.

Enterprise-Grade Discipline

Having managed finances for large-scale operations, we bring ‘Big League’ structure to your growing business. We implement the robust forecasting models, risk management, and reporting standards that make your company investable.