Introduction: The “Growth Trap” Alex is feeling good — at least on paper. After fixing his margins, his business looks profitable, yet his cash flow tells a very different story. After reading our previous guide on Contribution Margin, Alex audited…
Introduction: The Profit Paradox Contribution Margin vs Gross Margin.Most small business owners don’t realize how dangerous this difference is—until their bank account runs dry. Meet Alex. He runs PolyCraft, a growing 3D print farm with twenty machines running almost 24/7…
Let’s be honest: the old playbook for running a small business is broken. A few years ago, you could rely on cheap capital and aggressive ad spend to fuel growth. Revenue was the only metric that seemed to matter. Cash…
