The Gap Between Chaos and Clarity
SellerFigures is a founder-led fractional CFO practice built for e-commerce brands and small businesses that want clarity before scaling.
You won’t be passed between teams or junior analysts — you work directly with the person responsible for the numbers, the models, and the decisions.
Why SellerFigures Exists
SellerFigures exists to solve one problem: founders are forced to make high-impact decisions without clear financial visibility.
Revenue may be growing, but cash flow, inventory risk, and profitability often lag behind.
Having worked inside multi-million-dollar organizations and now running operating businesses myself, I’ve seen how small financial blind spots become expensive mistakes at scale.
SellerFigures was built to catch those issues early — before growth makes them harder to fix.
Our Core Philosophy: Profit First.
Revenue is Vanity: We don’t care about your top-line sales if your bank account is empty.
Clarity is Power: You can’t fix what you don’t measure. We build models that tell you the truth, even when it hurts.
Wealth, Not Just Income: We structure your business to be a sellable asset, not just a monthly paycheck.
Resources
The Cash Conversion Cycle: The 3 Numbers That Decide If Your Business Survives
Introduction: The “Growth Trap” Alex is feeling good — at least on paper. After…
Contribution Margin vs. Gross Margin: Why Profitable Businesses Still Run Out of Cash
Introduction: The Profit Paradox Contribution Margin vs Gross Margin.Most small business owners don’t realize…
The 2026 Financial Blueprint: 5 CFO Moves Every Small Business Needs to Improve Cash Flow & Profitability
Let’s be honest: the old playbook for running a small business is broken. A…
Ready to Turn Revenue Into Real Wealth?
Most founders start with a Financial Roadmap to understand their cash flow, profitability, and next best decisions — before making costly moves.
