
E-Commerce Financial Strategy Resources for Growth
Welcome to the SellerFigures knowledge base. This is your go-to source for E-commerce Financial Strategy and growth planning.
We go beyond basic bookkeeping. Here, you will find deep dives on Financial Modeling for Amazon Sellers, actionable guides on Cash Flow Management, and expert insights on maximizing your FBA Business Valuation.
Whether you are fixing your Unit Economics or preparing for Exit Readiness, our Fractional CFO Insights are designed to help you scale profitably.”

The Cash Conversion Cycle: The 3 Numbers That Decide If Your Business Survives
Introduction: The “Growth Trap” Alex is feeling good — at least on paper. After fixing his margins, his business looks profitable, yet his cash flow tells a very…

Contribution Margin vs. Gross Margin: Why Profitable Businesses Still Run Out of Cash
Introduction: The Profit Paradox Contribution Margin vs Gross Margin.Most small business owners don’t realize how dangerous this difference is—until their bank account runs dry. Meet Alex. He runs…

The 2026 Financial Blueprint: 5 CFO Moves Every Small Business Needs to Improve Cash Flow & Profitability
Let’s be honest: the old playbook for running a small business is broken. A few years ago, you could rely on cheap capital and aggressive ad spend to…


